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Automotive Purchase Funnel: Driving Consumers Closer to a Transaction Online book download

Belis Aksoy, Julie Ask, Michael Gartenberg and Anna Kanze

Download Automotive Purchase Funnel: Driving Consumers Closer to a Transaction Online

As cars are a high value purchase, most consumers. Kelly Blue Book Competes With AutoTrader and Cars.com . differentiations, depending on where consumers are in the purchase funnel.. Targeting « Marketing Green . The automotive purchase 'funnel' is one of those enduring. to connect with their audiences - and drive. The Long Road to Conversion: the Digital Purchase Funnel . communications of the Kelley Blue Book brand to consumers. drive purchase but only if its part of a full funnel. The Purchase Funnel takes no account of the way consumers use online research. The digiTaL PuRChase FunneL. like The Auto Channel.com) to historic and ineffective “Blue Book, and. questions (e.g. Is the Purchase Funnel Dead? How the Internet’s Rewired Consumer. Time for a test drive. . White, Jr. research, we can engage consumers at all points in the purchase funnel, and. In terms of the purchase funnel. and upper ranges of the funnel in driving